Social media marketing for a brand is one thing, but social media marketing for a news organization is another. So it was quite the undertaking for me to do my first ever social media campaign for a small news station in Pennsylvania, WFMZ-TV. But, it’s a station I care greatly about. For one, it’s the…

When we’re posting on socials, it often feels like being pulled in two different directions. On one hand, we have an audience to please and keep engaged. On the other hand, that audience will never see our posts if we don’t appease the algorithm. This begs the question: who are we really working for on…

There’s something so magical to me about a platform where you can watch a 5-hour-long documentary on the show Victorious, a video of someone playing Papa Louie games, The Notebook, illegal uploads of Spongebob, a how-to video on retiling your shower and the news. YouTube really is the wild west of the internet… and maybe…

For years now, journalists, scholars and that old guy shouting from his porch have said: “Social media is the next step for journalism.” But the truth is– maybe to our chagrin– that step has already been taken. Social media journalism is no longer ‘what’s to come’… it’s what’s here. It’ll come in and overshadow the…