Past the Byline

considering journalism in the current climate.


Recent posts
  • The User Needs Model

    Looking past the demographic makeup of our audiences like age, race and political leaning- there’s a more important question we should all be asking ourselves when writing for news: “What does the user need from me?” It sounds so simple, but it’s the key to producing content people actually want to read or watch. The

    Read More…

  • It’s Pronounced “E-van-jah-leen”

    The name Evangeline means “bearer of good news.” Perfect for someone in the journalism industry, right? It seems the universe, or maybe her parents, knew what Evangeline wanted to do long before she did. In fact, she didn’t even realize reporting could be a career until junior year of high school when she began writing

    Read More…