Looking past the demographic makeup of our audiences like age, race and political leaning- there’s a more important question we should all be asking ourselves when writing for news: “What does the user need from me?” It sounds so simple, but it’s the key to producing content people actually want to read or watch. The…

The name Evangeline means “bearer of good news.” Perfect for someone in the journalism industry, right? It seems the universe, or maybe her parents, knew what Evangeline wanted to do long before she did. In fact, she didn’t even realize reporting could be a career until junior year of high school when she began writing…

When it comes to news content, viewers may not first think of its presentation. If you’ve ever worked in a newsroom though, you know presentation is a big conversation behind the scenes. “Should we make this a breaking news banner?” “What graphic should we use?” “What’s the first thing someone accessing the page should see?”…